OUR RESEARCH

Learn about our research initiatives that drive our data-driven insights.

4,200+
DATAPOINTS COLLECTED
9
COMPREHENSIVE STUDIES
800+
STUDENTS SURVEYED
FEATURED STUDIES

Fall 2018

THE PENN MARKET


Our Question: How and why do Penn students spend?

Key Insights:

  • Determining how students allocate their spending money
  • The most influential factors that differentiate providers in each market
  • How these results are correlated to demographic segments by gender, age, and social environment



Fall 2018

ADVERTISING AT PENN


Our Question: What is the most efficient and effective way to advertise to Penn students?

Key Insights:

  • The most effective forms of communication that translate into consumer action
  • How different targeting tactics effects degree of responsivity



Fall 2018

EVENTS AT PENN


Our Question: How can you promote event attendance at Penn?

Key Insights:

  • Determining the optimal time to host events for students
  • Investigating the factors that compell students to attend events
  • How these temporal and behavioral factors differ between paid and free events